Quality Over Quantity, Every Time
There is a fundamental difference between a tour that is sold and a tour that is crafted. At Wild Nordic Finland, we deliberately keep our group sizes small — because we believe that exceptional experiences cannot be mass-produced. Every guest deserves attentive guiding, space to ask questions, the freedom to set the pace, and a genuine connection to the landscape they are exploring. Large group operations are built around efficiency; ours are built around you. That said, we are fully equipped to accommodate larger private groups and corporate events when the occasion calls for it — but even then, the same uncompromising attention to detail applies. Small by preference. Exceptional by design.
Rooted in Lapland, Built on Legacy
Wild Nordic Finland is not a corporate franchise or an international tourism chain — it is a home-grown Arctic adventure company, built on deep roots in Lapland and a profound love for this extraordinary landscape. Founded by Sami Päivike, our CEO’s father, Wild Nordic’s legacy within the Finnish outdoor tourism industry spans generations, Wild Nordic Finland carries the values of a second-generation family business: personal pride, genuine hospitality, and an uncompromising commitment to quality in every tour we offer. When you choose us, you choose a company that calls this place home.
Finnish-Made, Arctic-Proven
We ride Lynx — and we are proud of it. Every snowmobile in our fleet is a Lynx, a premium Finnish brand with a heritage stretching back to 1964 and a factory based right here in Rovaniemi. Developed and refined in the very conditions in which we operate, Lynx machines are engineered for performance, durability, and precision handling in the harshest Arctic environments. In Finland, Lynx commands over two-thirds of the snowmobile market — a testament to the trust that riders place in the brand. As part of the global BRP group and employing approximately 550 people locally, Lynx represents the very best of Finnish craftsmanship. When you ride with Wild Nordic Finland, you ride on the benchmark.
Backed by the Best in the Business
Our equipment partnership runs deeper than a simple supplier relationship. Wild Nordic Finland works in close cooperation with Koneliike Korteniemi — Europe’s largest snowmobile dealer, based right here in Rovaniemi — to ensure that our fleet is always performing at its peak. With a long-shared history and a genuine understanding of what Arctic tourism demands, Korteniemi is not just a dealer; they are a trusted partner who knows our operation, our standards, and our terrain intimately. When your experience depends on the machine beneath you, it matters who stands behind it.
Less Hassle, More Happiness
Holidays aren’t forever and no one wants to spend their whole day waiting in lines, going from place to place and losing valuable time from their Arctic experience. At Wild Nordic Finland, we have everything ready to go and under one roof. Our locations in Rovaniemi and Levi offer direct access to official snowmobiling routes right from our doorstep — meaning more time in the wilderness and less time watching it pass from a bus window. Our on-site staff is ready to assist you with booking adventures and answering your questions, and every experience, every piece of equipment, and every expert guide is in one place and ready when you are. No unnecessary transfers, no fragmented logistics, no wasted daylight. Just seamless access to the Arctic, exactly as it should be — and an experience that begins the moment you arrive.
From Passion to Professionalism
We treat our employees with respect, providing continuous training opportunities throughout the season and encouraging them to embrace the wild within themselves. You can see the dedication and excellence in our team, simply by browsing our reviews and seeing the wonderful experiences that our guests have shared over the years. Our employees receive full-paid training throughout the season, with specialized focus on each task and area of responsibility. We cooperate closely with local and national governing bodies to ensure that all employees are well compensated for their efforts and are taken care of, even outside of working hours – providing them with occupational healthcare, leisure-time insurance coverage and discounts to local businesses. We organize team-building outings to build strong team synergy and a supportive work environment.
Multicultural Experts, Backed by Local Leadership
While the core of our company and ownership team is Finnish with deep roots and knowledge in the field, we also employ and share our rich skill set with our multicultural staff – providing them with the guidance and support to succeed with our diverse customer base, with many of our staff returning year after year to both Rovaniemi and Levi. We also realize the importance of being able to provide service to our guests in their own language, to the best of our abilities. We believe that this allows us to better serve and relate to our guests, allowing them to feel more comfortable and confident during their tours with us.
The Price of Doing It Right
We will not pretend to be the cheapest operator in Rovaniemi or Levi — and we have no intention of becoming one. Competing on price alone is a race to the bottom, and it is your experience that pays the cost. Every euro you invest with Wild Nordic Finland goes directly into smaller groups, expertly trained guides, premium maintained equipment, and certified sustainable operations. If price is your only consideration, there are other options out there. But if the quality of your experience matters, you are in exactly the right place.
Expertise Forged in the Field
Professionalism is not a title we claim — it is a standard we uphold in everything we do. Our team is thoroughly trained to meet and exceed the safety and legal requirements governing snowmobile guiding in Finland, including full adherence to licensing regulations and a strict zero-tolerance policy toward alcohol and narcotics while on the trails. Our field manager is a former multi-champion in snowmobile racing — across Snowcross, Enduro, and Hillclimb disciplines — and has held a reindeer driving licence since the age of five. Beyond technical expertise, our guides are trained in cross-cultural communication, drawing on experience guiding guests from across the globe. When you ride with Wild Nordic Finland, you are in the hands of people who have dedicated their lives to this craft.
Safety is Security
In the Arctic, safety is not a checkbox — it is the foundation upon which every great adventure is built. At Wild Nordic Finland, we take our duty of care with the utmost seriousness. Every guide delivers a comprehensive pre-departure driver’s briefing, ensuring that all guests understand the terrain, the equipment, and the expectations before setting off. Our guides are trained to FIM Snowmobile Guide Association standards and hold extensive first aid and emergency preparedness qualifications, giving them the skill and composure to respond effectively in even the most demanding Arctic conditions. We maintain a wide range of properly fitted safety gear — sized to accommodate everyone from young children to large adults — because ill-fitting equipment is no equipment at all. Our zero-tolerance policy on alcohol and narcotics is absolute and non-negotiable: no one drives under the influence, full stop. When you venture into the wilderness with Wild Nordic Finland, every precaution has already been taken — so that all you need to focus on is the experience ahead.
Lapland: The Way You Want It
We believe an Arctic adventure should be defined by you, not limited by a generic two-hour package. Wild Nordic Finland offers an expansive portfolio of experiences — from immersive day tours and multi-day snowmobile expeditions deep into the wilderness of Lapland to carefully selected partner tours that complement and elevate your journey. Every partner experience we recommend has been hand-picked to pair seamlessly with our own standards and ethos. Whether you seek a short escape or an extended Arctic odyssey, our curated selection ensures there is something for every explorer.
Exclusively Yours
Sometimes the best adventure is one shared only with the people you choose. Our private tours offer complete exclusivity — a dedicated guide, your own pace, and an itinerary shaped entirely around your group. Whether you are travelling as a couple, a family, or a close group of friends, a private tour with Wild Nordic Finland means undivided attention, personalised storytelling, and the freedom to make every moment your own. This is Arctic exploration without compromise.
Chosen with Care, Held to Our Standards
You get what you give and we believe in only giving the best, especially when it comes to selecting our partner providers of husky and reindeer tours. We meticulously choose our tours involving animals, ensuring that they are holding themselves to the highest ethical standards of animal care and treatment. Transparency, honesty and integrity are among our strongest values and we demand the same out of our cooperating partners.
Your Vision, Our Expertise
No two groups are the same, and neither should their adventures be. Every year, we design bespoke tours and events born directly from the wishes and ideas of our guests and clients. Whether you are planning a corporate incentive trip, a private celebration, or a unique group adventure, our team will craft an experience around your vision, your schedule, and your expectations. From concept to execution, we are with you every step of the way — because the most extraordinary experiences are the ones built just for you.
Kids Included, Never Excluded
We believe the magic of Lapland should be accessible to the youngest adventurers, and we have built our family experiences with them in mind. We operate two dedicated Mini Snowmobile tracks in Rovaniemi — purpose-built for small riders — and offer a range of family tours designed to be safe, joyful, and genuinely memorable for children and parents alike. Smaller adventurers can also ride along in a sleigh pulled by a guide. Our minimum age for participating in snowmobile safaris is four years old, and we apply a weather threshold of -25°C for younger guests, because warm and safe children make for happy children. When kids leave smiling, parents leave satisfied — and that is exactly what we aim for.
Clear Pricing, Peace of Mind
We believe trust is earned through transparency, and that begins with our policies. The contents of our tours – the equipment, transfers and program activities – are always clearly stated during the booking process. Our self-liability policy is fair and straightforward; providing you with added peace of mind during your tour. Unlike many providers, we never pad our activity times with transfer or dressing time. With Wild Nordic Finland, what you see is exactly what you get.
Precision Maintained, Arctic Ready
Every snowmobile in our fleet is serviced, inspected, and maintained by our own in-house team — people who know these machines inside and out. We do not cut corners on equipment, because we know that performance and reliability are inseparable from safety and guest satisfaction. We continuously invest in new equipment to ensure that every ride delivers the smooth, powerful, and dependable experience that our guests deserve. When you ride with Wild Nordic Finland, you ride on machines that are ready for anything the Arctic can offer.
Wild Nordic is a travel company operating in Rovaniemi and Levi, Finnish Lapland. We have been providing unforgettable experiences since 1997.
